About the Course What's Inside? Pricing & Cohort Selection

 

Design and Dominate a Giant Category That Matters in 8 Weeks

 

Stop fighting for scraps in crowded markets. Learn how to create, launch, and lead a category that positions your business as the industry’s undeniable leader.

RESERVE YOUR SPOT TODAY

        

Once You Competed for Market Share. Now You Create It.

 

For years, businesses in agriculture have been stuck fighting for scraps—lowering prices, chasing features, and shouting louder than the next guy. The result? A race to the bottom that no one really wins.

But market leaders don’t play that game. They change it.

Imagine rewriting the rules, defining a market that only you can lead, and positioning your business as the go-to choice. That’s what category design is all about.

“Close the Category Gap” isn’t just another course. It’s your roadmap to creating, leading, and dominating your own market category.

If you’ve ever thought, “There has to be a better way,” this course is for you.

 

What will you learn?


My goal with this course is simple: to give you the proven roadmap to design and dominate a giant category that matters.

You’ll learn how to uncover hidden market opportunities, craft a compelling Point of View that sets your business apart, and condition the market to see your business as the only solution. From executing high-impact Lightning Strikes to aligning your team around a unified category strategy, this course provides everything you need to dominate the conversation in your industry.

If you’re ready to stop competing for market share and start creating demand, this is the step-by-step system you’ve been waiting for.

  • Identify hidden market opportunities no one else sees.

  • Build a Point of View that positions your business as the only solution.

  • Condition the market to see your category as the future.

  • Create a long-term strategy for owning your space and making competitors irrelevant.

Whether you’re tired of competing on price, features, or brand awareness, this course is built to help you take control, rewrite the rules, and position your business as the leader in an entirely new market.

  

Everything You Need to Design and Dominate a Market Category That Matters


This course guides you through the process of creating, launching, and leading your own market category. This isn’t theory—it’s a hands-on, action-driven program designed to help you apply proven strategies directly to your business. From uncovering hidden opportunities to executing high-impact campaigns, you’ll get the tools and frameworks needed to redefine your market and position your business as the clear leader.

The Category Design Framework

Step-by-step instructions to define, design, and dominate your category.

Templates and
Playbooks

Proven tools to create your Point of View, execute campaigns, and align your team.

High-Impact Campaign Strategies

Learn how to execute Lightning Strikes that grab attention and educate the market.

Customizable 90-Day Marketing Plan

Launch your category with precision using a pre-built plan you can adapt to your business.

Who Is This For?

 

This course is designed specifically for:

 

  • Agricultural Executives: Tired of fighting for scraps and ready to lead their market.
  • Innovators: Driven to create lasting change in their industry.
  • Visionaries: Determined to redefine how their business is seen and valued.

      

Ready To Close The Category Gap?

February Start Date

$997

  • 8 Weeks of Live, Interactive Workshops - Every Tuesday
  • Category Design Frameworks Tailored to Agriculture
  • Templates for POVs, Campaigns, and Strategy
  • Customizable 90-Day Marketing Plan
Reserve Your Spot Today

March Start Date

$997

  • 8 Weeks of Live, Interactive Workshops - Every Wednesday
  • Category Design Frameworks Tailored to Agriculture
  • Templates for POVs, Campaigns, and Strategy
  • Customizable 90-Day Marketing Plan
Reserve Your Spot Today

April Start Date

$997

  • 8 Weeks of Live, Interactive Workshops - Every Thursday
  • Category Design Frameworks Tailored to Agriculture
  • Templates for POVs, Campaigns, and Strategy
  • Customizable 90-Day Marketing Plan
Reserve Your Spot Today

The rules of the market aren’t written for you—they’re written to keep you competing.

 

Take control, rewrite the rules, and lead your industry. This is your moment to design and dominate a category that matters.

Join Today