Meets Every Wednesday at 11:30am CST March 5 - April 30

Stop Competing, Start Creating: Redefine Your Market with Category Design

Are you tired of fighting for market share in overcrowded markets? It’s time to break free and lead.

"Closing the Category Gap" is a transformative 8-week course designed specifically for agricultural executives who are ready to create and dominate their own market categories.

Here’s What You’ll Get:

1. A Proven Framework to Lead Your Industry
   Learn the principles of category design: redefine the rules, set the agenda, and create demand instead of chasing it.

2. Live POV Workshop (Week 5)
   Refine a powerful Point of View (POV) that aligns your team, inspires customers, and positions your business as the clear leader of a new and better category.

3. Lightning Strike Playbook (Week 7)
   Master the strategy behind high-impact campaigns that grab market attention, condition customers to see what you see, and drive adoption.

4. Tailored for Agriculture
   This course tackles the specific challenges and opportunities in agriculture, helping you differentiate and lead in your industry.

5. NEW: 90-Day Category Launch Plan (Week 8)
   Walk away with a clear, actionable plan to launch your category into the market, set measurable goals, and sustain momentum for long-term success.

Why This Course Matters:

• Move Beyond the Competition: Stop chasing demand in saturated markets. Write the rules and build your own.
• Transform Your Business: Create exponential growth by designing a category that reshapes how customers see the market.
• Execute with Confidence: Get the frameworks, tools, and strategies you need to dominate your space.

Who is This For?

• Agricultural executives ready to break free from incremental thinking.
• Visionary leaders looking to create meaningful, long-term market impact.
• Businesses tired of competing and ready to stand alone as market pioneers.

This is your opportunity to redefine the future of agriculture.
Spots are limited, and demand is high—don’t wait!